The biggest edition yet, bringing together a growing global community of designers. With tougher challenges and higher expectations, participants pushed their creativity further
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THE BRIEF
The Coffee Shop Identity Crisis
Coffee culture has grown rapidly, turning cafés into spaces to work, connect, and spend time. But as the industry grows, so does a familiar problem: everything is starting to look the same. From interiors and packaging to logos and branding, cafés often rely on the same palettes, minimal aesthetics, and safe design choices. In a crowded market, this makes it harder for brands to stand out, build personality, and create a memorable experience.
ROUND 1 - 21st AUG to 26th AUG
ROUND 2 - 29th AUG to 3rd SEP
DELIVERABLES -
- Visual Guidelines
- Branding assets
- Final brand deck
ROUND 3 - 7th SEP to 10th SEP
CHALLENGE HIGHLIGHTS
1200+ Registrations
350+ Submissions
3 Intense Rounds
10 Finalists
$1000 Prize Pool
RESULTS
1ST PLACE
Project Name - DEAR,
by Wiktoria Rejowska
A coffee shop built around anonymous human connection through handwritten notes.
DEAR, turns an everyday coffee break into a small act of exchange.
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2ND PLACE
Project Name - MUDO
by Just Myno
Mudo is a creative café that brings together coffee, clay, and self expression. It offers a vibrant, relaxed space where people can slow down, enjoy a cup of coffee, and create something with their hands.
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3RD PLACE
Project Name - SE VOIR
by Farah Bakhtaoui
SE VOIR turns the everyday café into a place of rediscovery—where familiar things are experienced in unfamiliar ways. Through sensory experiments, shared experiences, and playful moments of discovery, SE VOIR invites people to see, touch, smell, taste, and connect beyond the ordinary.
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A huge shoutout to Kittl for sponsoring BDC V5 and supporting our creative community. Their contribution has helped us make this challenge bigger and better, while giving designers the opportunity to showcase their work and compete for a $1,000 prize pool.
Use code 'KUMAR' for 25% off your first Kittl plan.
TRY KITTL
Every finalist is evaluated by our team of seven designers across four key categories. Each category is scored from 1–5, and the scores are then tallied to determine the final ranking.
Concept / Creativity
How original, relevant, and creatively thought-through is the core idea?
Visual Identity
How effectively does the visual identity communicate and build on the concept?
Brand Execution
How consistently and thoughtfully is the brand applied across different touchpoints?
Marketing Assets
How effectively does the brand translate into engaging and relevant marketing communication?
TOP 10 FINALISTS
Concept/Creativity – 5/5
Visual Identity – 4.5/5
Brand Execution – 4.5/5
Marketing Assets – 4.5/5
Concept/Creativity – 4/5
Visual Identity – 5/5
Brand Execution – 4.5/5
Marketing Assets – 4.5/5
Concept/Creativity – 4/5
Visual Identity – 4/5
Brand Execution – 3.5/5
Marketing Assets – 4/5
Concept/Creativity – 3/5
Visual Identity – 3/5
Brand Execution – 3/5
Marketing Assets – 3/5
Concept/Creativity – 2.5/5
Visual Identity – 3.5/5
Brand Execution – 3/5
Marketing Assets – 2.5/5
Concept/Creativity – 2.5/5
Visual Identity – 2/5
Brand Execution – 3/5
Marketing Assets – 4/5
Concept/Creativity – 4/5
Visual Identity – 3/5
Brand Execution – 3/5
Marketing Assets – 3.5/5
Concept/Creativity – 2/5
Visual Identity – 2.5/5
Brand Execution – 2.5/5
Marketing Assets – 2/5
Concept/Creativity – 2.5/5
Visual Identity – 3.5/5
Brand Execution – 3/5
Marketing Assets – 3.5/5
Concept/Creativity – 3/5
Visual Identity – 4/5
Brand Execution – 3.5/5
Marketing Assets – 4/5
Explore the complete challenge brief, detailed requirements for each round, shortlisted participants,
and everything you need to know about BDC V5.
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