Work
Spring/Summer
BDC V4
The biggest edition yet, bringing together a growing global community of designers. With tougher challenges and higher expectations, participants pushed their creativity further
In this edition of BDC, designers were challenged to create a brand for an existing grocery product. With the rise of new products in the market, standing out on the shelf has become more important than ever. Participants were asked to select any grocery item—from everyday essentials to niche products—and build a unique brand identity around it. The goal was to transform an ordinary product into something visually compelling and memorable. Designers were encouraged to think about how strong branding can elevate a product, drawing inspiration from stores known for well-designed packaging and standout shelf presence.
2000+ Registrations
1300+ Submissions
3 Intense Rounds
3 Winners
$1000 Prize Pool
IT’Z is a brand built on quiet confidence - one that stands apart by doing less, but with more intention. In a market saturated with loud, high-energy messaging, this brand takes a deliberate step in the opposite direction. Instead of shouting for attention, it holds its ground with clarity and purpose.
Project Name - It'z Beverages
by Prateek Sharma
NUMA (pronounced new-ma) is water, reimagined. Future-facing. Mineral-charged. Ion-Infused Water (low calorie) light beverage drink. Designed for modern rituals - calm, focus, recovery. Minimalist in form, intentional in function. Where clean design meets emotional clarity.
Project Name - NUMA
by Surya Pratap Singh
Noodlogy is a ramen brand with cool, fun flavors and quirky branding. Noodlogy is all about sassiness. It's like if ramen had a glow-up. The purpose of the brand is to make instant noodles fun again. Instant noodles have been our ride or die since forever, be it cramming for an exam at 2 am, going through a terrible breakup, or those dorm nights back in college.
Project Name - Noodlogy
by Deepti Chauhan
Winter 2023
BDC V3
The third edition, highly anticipated by designers globally, united beginners and experts alike to elevate their skills and creativity.
In the third edition of BDC, designers were tasked with building a brand rooted in urban culture, inspired by the timeless appeal of baseball. The goal was to create an identity that blends heritage and sport with contemporary streetwear, reflecting a modern take on self-expression and lifestyle. The brand needed to capture a strong sense of community, authenticity, and cultural relevance—drawing from the influence of iconic baseball aesthetics while adapting it to an urban Indian context.
1200+ Registrations
780+ Submissions
15 Finalists
5 Winners
Winners were rewarded by sponsors.
1845 isn't just a brand, it is a celebration of passion and creativity that transcends the boundaries of traditional sportswear and the love of baseball. This brand celebrates creativity and expression through the love of baseball and style.
Project Name - 1845
by Sweeney
Woid is a cutting-edge streetwear brand designed exclusively for the Gen Z community in India. From striking graphics to trendy silhouettes, Woid encapsulates the essence of contemporary urban fashion, empowering individuals to stand out, be heard, and embrace their unique style game.
Project Name - Woid
by Kussh Prajapati
Welcome to Verve, where urban style meets the timeless allure of baseball aesthetics. Committed to quality and comfort, Verve crafts garments that elevate your style with enduring sophistication. Inspired by baseball's dynamic spirit, our collections blend contemporary fashion with tradition for versatile pieces designed for the urban lifestyle.
Project Name - Verve
by Imtiyaz Ahmed
Spring/Summer 2022
BDC V2
The second design challenge united global talent to compete, learn, and grow with mentorship from industry leaders.
In the second edition of BDC, designers were tasked with building a brand for a forward-thinking electric car company. The goal was to create an identity that reflects a clean, sustainable future- moving away from the typical dark, dystopian narratives often associated with the industry. The brand needed to communicate a clear vision of modern mobility-one that is eco-friendly, innovative, and accessible. Designers were challenged to translate the company’s purpose, mission, and values into a strong visual identity that feels futuristic, purposeful, and aligned with a better, more sustainable way of living.
1500+ Registrations
1100+ Submissions
2 Intense rounds
3 Winners
$1000 Prize Pool
At Alt. we aim to imbibe clean travel as a wholistic member of our vehicles. We are reinventing the automotive landscape - four-wheel drives in specific - to embody an empathetic, self-aware system while our users carry out their bold and daring excursions.
Project Name - Alt.
By Kavya Rajeev
KHONSU is an electric car brand based in Switzerland. They want to create the most sustainable way to commute from one place to another. To be eco-friendly and to use technology to make sure that traveling doesn't come at the cost of our environment.
Project Name - Khonsu
By Marjuri Honey
Sylphion or Zylphion is a Switzerland-based car manufacturer. The name Sylphion is a fusion of "sylph" and "ion.” I researched into Swiss folklore and discovered an elemental being believed to control the air named (Sylph). I merged that with the words ION (Energy/electricity) to create the name.
Project Name - Sylphion
By Jeremy Mura
Winter
BDC V1
Born from a cozy Discord event with a few talented designers, this small design challenge set the stage for our next major creative showdown.
In the first edition of BDC, designers were tasked with building a brand for a vegan food truck based in Singapore. The goal was to create a fresh identity that captured its rapid growth, global ambitions, and mission to make healthy vegan food more accessible- while ensuring the brand felt recognisable, purposeful, and visually compelling.
1000+ Registrations
600+ Submissions
2 Intense Rounds
3 Winners
1000$ Prize Pool
@Sliced is inspired by the essence of fresh, sliced vegetables—bringing together healthy, vegan, and flavorful food. It combines wholesome ingredients with the lively, familiar experience of a classic food truck.
Project Name - Sliced
By Kavya Rajeev
Hello Veggo is a modern plant-based brand focused on making healthy food simple, approachable, and enjoyable. Built around fresh ingredients and bold flavors, it aims to deliver a balanced experience that feels both wholesome and satisfying.
Project Name - Hello Veggo
By Sophie Hoang
Plenty is a vegan food truck brand based in Singapore, built around the idea of abundance and satisfaction. As the brand grows and expands, it aims to offer a fresh perspective on plant-based food—one that feels fulfilling, flavorful, and enjoyable.
Project Name - Plenty
By Lauren Lim