BDC V2
The second design challenge united global talent to compete, learn, and grow with mentorship from industry leaders.
THE BRIEF
In the second edition of BDC, designers were tasked with building a brand for a forward-thinking electric car company. The goal was to create an identity that reflects a clean, sustainable future- moving away from the typical dark, dystopian narratives often associated with the industry. The brand needed to communicate a clear vision of modern mobility-one that is eco-friendly, innovative, and accessible. Designers were challenged to translate the company’s purpose, mission, and values into a strong visual identity that feels futuristic, purposeful, and aligned with a better, more sustainable way of living.
CHALLENGE HIGHLIGHTS
1500+ Registrations
1100+ Submissions
2 Intense rounds
3 Winners
$1000 Prize Pool
THE WINNERS
Project Name - Alt.
By Kavya Rajeev
At Alt. we aim to imbibe clean travel as a wholistic member of our vehicles. We are reinventing the automotive landscape - four-wheel drives in specific - to embody an empathetic, self-aware system while our users carry out their bold and daring excursions.
Project Name - Khonsu
By Marjuri Honey
KHONSU is an electric car brand based in Switzerland. They want to create the most sustainable way to commute from one place to another. To be eco-friendly and to use technology to make sure that traveling doesn't come at the cost of our environment.
Project Name - Sylphion
By Jeremy Mura
Sylphion or Zylphion is a Switzerland-based car manufacturer. The name Sylphion is a fusion of "sylph" and "ion.” I researched into Swiss folklore and discovered an elemental being believed to control the air named (Sylph). I merged that with the words ION (Energy/electricity) to create the name.
BDC V2
The second design challenge united global talent to compete, learn, and grow with mentorship from industry leaders.
THE BRIEF
In the second edition of BDC, designers were tasked with building a brand for a forward-thinking electric car company. The goal was to create an identity that reflects a clean, sustainable future- moving away from the typical dark, dystopian narratives often associated with the industry. The brand needed to communicate a clear vision of modern mobility-one that is eco-friendly, innovative, and accessible. Designers were challenged to translate the company’s purpose, mission, and values into a strong visual identity that feels futuristic, purposeful, and aligned with a better, more sustainable way of living.
CHALLENGE HIGHLIGHTS
1500+ Registrations
1100+ Submissions
2 Intense rounds
3 Winners
$1000 Prize Pool
THE WINNERS
Project Name - Alt.
By Kavya Rajeev
At Alt. we aim to imbibe clean travel as a wholistic member of our vehicles. We are reinventing the automotive landscape - four-wheel drives in specific - to embody an empathetic, self-aware system while our users carry out their bold and daring excursions.
Project Name - Khonsu
By Marjuri Honey
KHONSU is an electric car brand based in Switzerland. They want to create the most sustainable way to commute from one place to another. To be eco-friendly and to use technology to make sure that traveling doesn't come at the cost of our environment.
Project Name - Sylphion
By Jeremy Mura
Sylphion or Zylphion is a Switzerland-based car manufacturer. The name Sylphion is a fusion of "sylph" and "ion.” I researched into Swiss folklore and discovered an elemental being believed to control the air named (Sylph). I merged that with the words ION (Energy/electricity) to create the name.