BDC V4
The biggest edition yet, bringing together a growing global community of designers. With tougher challenges and higher expectations, participants pushed their creativity further
THE BRIEF
In this edition of BDC, designers were challenged to create a brand for an existing grocery product. With the rise of new products in the market, standing out on the shelf has become more important than ever. Participants were asked to select any grocery item—from everyday essentials to niche products—and build a unique brand identity around it. The goal was to transform an ordinary product into something visually compelling and memorable. Designers were encouraged to think about how strong branding can elevate a product, drawing inspiration from stores known for well-designed packaging and standout shelf presence.
CHALLENGE HIGHLIGHTS
2000+ Registrations
1300+ Submissions
3 Intense Rounds
3 Winners
$1000 Prize Pool
THE WINNERS
Project Name - It'z Beverages
by Prateek Sharma
IT’Z is a brand built on quiet confidence - one that stands apart by doing less, but with more intention. In a market saturated with loud, high-energy messaging, this brand takes a deliberate step in the opposite direction. Instead of shouting for attention, it holds its ground with clarity and purpose.
Project Name - NUMA
by Surya Pratap Singh
NUMA (pronounced new-ma) is water, reimagined. Future-facing. Mineral-charged. Ion-Infused Water (low calorie) light beverage drink. Designed for modern rituals - calm, focus, recovery. Minimalist in form, intentional in function. Where clean design meets emotional clarity.
Project Name - Noodlogy
by Deepti Chauhan
Noodlogy is a ramen brand with cool, fun flavors and quirky branding. Noodlogy is all about sassiness. It's like if ramen had a glow-up. The purpose of the brand is to make instant noodles fun again. Instant noodles have been our ride or die since forever, be it cramming for an exam at 2 am, going through a terrible breakup, or those dorm nights back in college.
BDC V4
The biggest edition yet, bringing together a growing global community of designers. With tougher challenges and higher expectations, participants pushed their creativity further
THE BRIEF
In this edition of BDC, designers were challenged to create a brand for an existing grocery product. With the rise of new products in the market, standing out on the shelf has become more important than ever. Participants were asked to select any grocery item—from everyday essentials to niche products—and build a unique brand identity around it. The goal was to transform an ordinary product into something visually compelling and memorable. Designers were encouraged to think about how strong branding can elevate a product, drawing inspiration from stores known for well-designed packaging and standout shelf presence.
CHALLENGE HIGHLIGHTS
2000+ Registrations
1300+ Submissions
3 Intense Rounds
3 Winners
$1000 Prize Pool
THE WINNERS
Project Name - It'z Beverages
by Prateek Sharma
IT’Z is a brand built on quiet confidence - one that stands apart by doing less, but with more intention. In a market saturated with loud, high-energy messaging, this brand takes a deliberate step in the opposite direction. Instead of shouting for attention, it holds its ground with clarity and purpose.
Project Name - NUMA
by Surya Pratap Singh
NUMA (pronounced new-ma) is water, reimagined. Future-facing. Mineral-charged. Ion-Infused Water (low calorie) light beverage drink. Designed for modern rituals - calm, focus, recovery. Minimalist in form, intentional in function. Where clean design meets emotional clarity.
Project Name - Noodlogy
by Deepti Chauhan
Noodlogy is a ramen brand with cool, fun flavors and quirky branding. Noodlogy is all about sassiness. It's like if ramen had a glow-up. The purpose of the brand is to make instant noodles fun again. Instant noodles have been our ride or die since forever, be it cramming for an exam at 2 am, going through a terrible breakup, or those dorm nights back in college.