BDC V1
Born from a cozy Discord event with a few talented designers, this small design challenge set the stage for our next major creative showdown.
THE BRIEF
In the first edition of BDC, designers were tasked with building a brand for a vegan food truck based in Singapore. The goal was to create a fresh identity that captured its rapid growth, global ambitions, and mission to make healthy vegan food more accessible- while ensuring the brand felt recognisable, purposeful, and visually compelling.
CHALLENGE HIGHLIGHTS
1000+ Registrations
600+ Submissions
2 Intense Rounds
3 Winners
1000$ Prize Pool
THE WINNERS
Project Name - Sliced
By Kavya Rajeev
@Sliced is inspired by the essence of fresh, sliced vegetables—bringing together healthy, vegan, and flavorful food. It combines wholesome ingredients with the lively, familiar experience of a classic food truck.
Project Name - Hello Veggo
By Sophie Hoang
Hello Veggo is a modern plant-based brand focused on making healthy food simple, approachable, and enjoyable. Built around fresh ingredients and bold flavors, it aims to deliver a balanced experience that feels both wholesome and satisfying.
Project Name - Plenty
By Lauren Lim
Plenty is a vegan food truck brand based in Singapore, built around the idea of abundance and satisfaction. As the brand grows and expands, it aims to offer a fresh perspective on plant-based food—one that feels fulfilling, flavorful, and enjoyable.
BDC V1
Born from a cozy Discord event with a few talented designers, this small design challenge set the stage for our next major creative showdown.
THE BRIEF
In the first edition of BDC, designers were tasked with building a brand for a vegan food truck based in Singapore. The goal was to create a fresh identity that captured its rapid growth, global ambitions, and mission to make healthy vegan food more accessible- while ensuring the brand felt recognisable, purposeful, and visually compelling.
CHALLENGE HIGHLIGHTS
1000+ Registrations
600+ Submissions
2 Intense Rounds
3 Winners
1000$ Prize Pool
THE WINNERS
Project Name - Sliced
By Kavya Rajeev
@Sliced is inspired by the essence of fresh, sliced vegetables—bringing together healthy, vegan, and flavorful food. It combines wholesome ingredients with the lively, familiar experience of a classic food truck.
Project Name - Hello Veggo
By Sophie Hoang
Hello Veggo is a modern plant-based brand focused on making healthy food simple, approachable, and enjoyable. Built around fresh ingredients and bold flavors, it aims to deliver a balanced experience that feels both wholesome and satisfying.
Project Name - Plenty
By Lauren Lim
Plenty is a vegan food truck brand based in Singapore, built around the idea of abundance and satisfaction. As the brand grows and expands, it aims to offer a fresh perspective on plant-based food—one that feels fulfilling, flavorful, and enjoyable.